# How Mark Roberge Built HubSpot’s Sales Engine - Commoncog Case Library
**URL:** https://forum.commoncog.com/t/how-mark-roberge-built-hubspot-s-sales-engine-commoncog-case-library/3394
**Category:** Blog Comments
**Created:** [April 20, 2026, 3:34pm UTC](https://forum.commoncog.com/t/how-mark-roberge-built-hubspot-s-sales-engine-commoncog-case-library/3394 "2026-04-20T15:34:23Z")
**Posts on this page:** 4
**Page:** 1
### Author:  [@cedric](https://forum.commoncog.com/u/cedric)
#### Post date: [April 20, 2026, 3:34pm UTC](https://forum.commoncog.com/t/how-mark-roberge-built-hubspot-s-sales-engine-commoncog-case-library/3394/1 "2026-04-20T15:34:23Z")
Mark Roberge, the head of sales at HubSpot, wasted hours posting ads across job boards while hiring for his team. He got hundreds of applications, completed 50 phone screens and took dozens of in-person interviews. Despite this, he hired zero candidates.
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This is a companion discussion topic for the original entry at [https://commoncog.com/c/cases/how-mark-roberge-built-hubspots-sales-engine](https://commoncog.com/c/cases/how-mark-roberge-built-hubspots-sales-engine)
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### Author:  [@cedric](https://forum.commoncog.com/u/cedric)
#### Post date: [April 21, 2026, 10:20am UTC](https://forum.commoncog.com/t/how-mark-roberge-built-hubspot-s-sales-engine-commoncog-case-library/3394/2 "2026-04-21T10:20:33Z")
This case is one of my favourite anecdotes from Mark Roberge’s bestselling book _The Sales Acceleration Formula_. It stands out to me because it shows what it looks like when a serious, highly effective person uses trial and error to develop a brutally effective sales recruiting method. I think Roberge’s ideas, or rather his overall approach, may be adapted to almost any recruiting process where you’re trying to find a certain calibre of talent.
There is a lot to think about here, and it’s worth reflecting on how this might apply to your own domain, or to your specific hiring needs.
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### Author:  [@cedric](https://forum.commoncog.com/u/cedric)
#### Post date: [April 21, 2026, 10:20am UTC](https://forum.commoncog.com/t/how-mark-roberge-built-hubspot-s-sales-engine-commoncog-case-library/3394/3 "2026-04-21T10:20:33Z")
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### Author:  [@james](https://forum.commoncog.com/u/james)
#### Post date: [April 23, 2026, 5:50pm UTC](https://forum.commoncog.com/t/how-mark-roberge-built-hubspot-s-sales-engine-commoncog-case-library/3394/4 "2026-04-23T17:50:20Z")
“uses trial and error to develop a brutally FILL IN THE BLANK HERE effective method”