# How Swatch Saved the Swiss Watch Industry, But Not From Quartz - Commoncog Case Library
**URL:** https://forum.commoncog.com/t/how-swatch-saved-the-swiss-watch-industry-but-not-from-quartz-commoncog-case-library/3537
**Category:** Blog Comments
**Created:** [July 3, 2026, 7:02am UTC](https://forum.commoncog.com/t/how-swatch-saved-the-swiss-watch-industry-but-not-from-quartz-commoncog-case-library/3537 "2026-07-03T07:02:03Z")
**Posts on this page:** 3
**Page:** 1
### Author:  [@cedric](https://forum.commoncog.com/u/cedric)
#### Post date: [July 3, 2026, 7:02am UTC](https://forum.commoncog.com/t/how-swatch-saved-the-swiss-watch-industry-but-not-from-quartz-commoncog-case-library/3537/1 "2026-07-03T07:02:03Z")
Swiss watches accounted for over 80% of the global watch market in 1945. Yet, by the time the 1970s wrapped up, the industry was dying.
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This is a companion discussion topic for the original entry at [https://commoncog.com/c/cases/swatch-group-history/](https://commoncog.com/c/cases/swatch-group-history/)
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### Author:  [@cedric](https://forum.commoncog.com/u/cedric)
#### Post date: [July 5, 2026, 3:04pm UTC](https://forum.commoncog.com/t/how-swatch-saved-the-swiss-watch-industry-but-not-from-quartz-commoncog-case-library/3537/2 "2026-07-05T15:04:13Z")
There’s a discussion about this case here: [https://forum.commoncog.com/t/fall-and-rise-of-swiss-watches/3198/5](https://forum.commoncog.com/t/fall-and-rise-of-swiss-watches/3198/5) (private members only thread, so …)
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### Author:  [@cedric](https://forum.commoncog.com/u/cedric)
#### Post date: [July 5, 2026, 3:04pm UTC](https://forum.commoncog.com/t/how-swatch-saved-the-swiss-watch-industry-but-not-from-quartz-commoncog-case-library/3537/3 "2026-07-05T15:04:14Z")