Mark Roberge, the head of sales at HubSpot, wasted hours posting ads across job boards while hiring for his team. He got hundreds of applications, completed 50 phone screens and took dozens of in-person interviews. Despite this, he hired zero candidates.
This case is one of my favourite anecdotes from Mark Roberge’s bestselling book The Sales Acceleration Formula. It stands out to me because it shows what it looks like when a serious, highly effective person uses trial and error to develop a brutally effective sales recruiting method. I think Roberge’s ideas, or rather his overall approach, may be adapted to almost any recruiting process where you’re trying to find a certain calibre of talent.
There is a lot to think about here, and it’s worth reflecting on how this might apply to your own domain, or to your specific hiring needs.