How Swatch Saved the Swiss Watch Industry, But Not From Quartz - Commoncog Case Library

Swiss watches accounted for over 80% of the global watch market in 1945. Yet, by the time the 1970s wrapped up, the industry was dying. 


This is a companion discussion topic for the original entry at https://commoncog.com/c/cases/swatch-group-history/
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There’s a discussion about this case here: https://forum.commoncog.com/t/fall-and-rise-of-swiss-watches/3198/5 (private members only thread, so …)

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