Putting Amazon’s PR/FAQ to Practice - Commoncog

Amazon has a fairly famous practice of writing press releases before launching new products. The name they have for this is the ‘Working Backwards process’ and the primary artefact to come out of that process is something called a ‘PR/FAQ’ — so named because the one-page Press Release is usually accompanied by a long FAQ section, covering most, if not all, of the commonly asked questions about the proposed product, feature, or initiative.

This is a companion discussion topic for the original entry at https://commoncog.com/putting-amazons-pr-faq-to-practice/

This was a Twitter thread before it was an essay, and the Twitter thread is available here: