Hah! Made me chuckle, you did. 
Actually I linked to the template resource because I didn’t highlight the fact that there is a template in this piece, so imagine my surprise when I read a sample PR/FAQ that a friend wrote for his startup, only to realise he had left out whole chunks (like a sample quote from a customer). Then I realised I should’ve been more clear — most Amazon PR/FAQs actually follow a fairly strict template, at least for the ‘PR’ portion.
Good luck with your attempt! I hope it goes well!