Vanguard as a Demand-Side Mystery - Commoncog

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In Part 1 of the Demand Series, I introduced you to Amy Hoy and Alex Hillman’s Sales Safari — the technique that I used to get good at the skill of demand. Sales Safari teaches you who to target as a customer, and why they buy. In Part 2 we explored the Jobs to be Done (JTBD) framework, which explains how your best-fit customers buy ... and how to influence their buying journey.

This is a companion discussion topic for the original entry at https://commoncog.com/vanguard-as-a-demand-side-mystery
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I am very excited for the next one. I found the book interesting but surprisingly not as useful for doing, when compared to the discussions about Sales Safari here. And I found SS difficult without discussions here, so I bet the next article will be a banger.

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I’ve got a few private messages on Heart of Innovation now, and the vast majority of them expresses utter confusion.

Damn. I’ve got my work cut out for me.